Storefront and theme
Fast public storefront with visual editing, templates, content pages and rollback-ready publishing.
MetaShop
Launch your own store with MetaShop directly from the fulfillment platform
MetaShop is a multi-tenant commerce platform for brand, domain, catalog, content, checkout, orders, invoicing and fulfillment in one connected flow.
- Custom domain and brand
- SEO-ready storefront
- Orders routed to fulfillment
Store launch from the partner portal
Theme, catalog, domain and launch checks in one workspace.
Domain
Theme
Payment
Public store
Ready to publish
Connected operations
More than a storefront: a connected commerce engine
The webshop uses the same product, price, stock and order data as MetaBox operations, so the public store and warehouse flow stay aligned.
Storefront and theme
Domain and SEO
Cart and checkout
Fulfillment connection
Core capabilities
Everything needed for a stable first store
MetaShop brings the critical launch pieces together: brand, domain, SEO-ready storefront, checkout and fulfillment connection in one system.
Domain and SEO
Custom domain, metadata, indexable product and category pages, stable URLs and crawler-friendly HTML.
Cart and checkout
Guest checkout, delivery and payment setup, server-side price and stock checks, idempotent order creation.
Fulfillment connection
Successful orders move directly to stock reservation, picking, packing, shipping and tracking.
Theme editor
A polished webshop without a development cycle
The partner portal theme editor gives teams a visual workspace for home, product, collection, search, cart and content pages. Work stays in draft, can be previewed with live data and published after preflight checks.
Template
Home / PDP / Collection
Preview
Mobile, tablet, desktop
Publish
Preflight + rollback
Editing the home template
Section tree, settings and mobile/tablet/desktop preview in one workspace.
Sections
DraftHero
Featured collection
Text block
Newsletter
Settings
Typography
Modern
Radius
Subtle
Spacing
Balanced
Live preview
Brandable webshop
New collection
Built for a fast launch
Templates and sections
Home, product, collection, search, cart and content pages are built from reorderable sections and blocks.
Direct visual editing
Selecting an element in preview opens its relevant settings immediately, without looking through code.
Brand and design tokens
Color, typography, spacing, radius, button style, media, menus and content blocks stay controlled through typed fields.
Responsive preview
Mobile, tablet and desktop modes show how the webshop behaves on customer devices.
Drafts, undo and versions
Autosave, session undo/redo, change summaries and rollback for published versions.
Safe publishing
Asset, link, schema, SEO and accessibility preflight checks run before activation, and failed publishes do not touch the live store.
Full marketing support
Measurement, attribution and agency collaboration in one place
MetaShop does more than sell: it makes the customer journey measurable with consent-aware events, server-side purchase confirmation, campaign attribution, ad destinations and agency access in the partner portal.
Consent audit
GDPR
Purchase tracking
Server-side
Ad channels
Meta, Google, TikTok
GA4
Connected
Meta Ads
Connected
TikTok
Connected
Attribution dashboard
ROAS + conversion path
Consent
Events
Purchase
Consent-based tracking
Necessary, preference, analytics, marketing and ad consent categories, with non-essential trackers held until permission is granted.
Canonical commerce events
Product views, search, cart, checkout steps, purchase, refund and promotion events with versioned payload contracts.
Attribution and ROAS
MetaBox revenue, campaign spend, provider ROAS and internal attribution side by side with Google, Meta, TikTok and Microsoft Ads data.
Marketing destinations
GA4 and ad destination adapters with async delivery, testing, pause controls, error tracking and encrypted key handling.
Agency access
Time-limited storefront permissions for reports, exports, consent, attribution and Marketing API operations with a full audit trail.
KPIs through fulfillment
Conversion, AOV, revenue, refund, checkout drop-off, zero-result searches, lead time, delivery and returns in one reporting logic.
Launch process
From catalog to live webshop
The setup is self-service but controlled: the store only goes live when core commerce, legal, delivery and payment checks are ready.
- 1
Store and brand
Name, domain, logo, colors, languages, currency and legal basics.
- 2
Catalog and content
Products, categories, pages, blog, navigation, media and SEO fields.
- 3
Checkout and test
Payment, shipping, legal pages and a test order before launch.
- 4
Publishing
Preflight, active version, cache refresh and rollback.
Next step
A webshop already connected to fulfillment
When you do not want separate development, integrations and warehouse alignment, MetaShop gives you a shorter path.